Original Research

Determining an optimal supply chain strategy

Intaher M. Ambe
Journal of Transport and Supply Chain Management | Vol 6, No 1 | a35 | DOI: https://doi.org/10.4102/jtscm.v6i1.35 | © 2012 Intaher M. Ambe | This work is licensed under CC Attribution 4.0
Submitted: 15 November 2012 | Published: 30 November 2012

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Intaher M. Ambe, Department of Business Management University of South Africa (Unisa), South Africa

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In today’s business environment, many companies want to become efficient and flexible, but have struggled, in part, because they have not been able to formulate optimal supply chain strategies. Often this is as a result of insufficient knowledge about the costs involved in maintaining supply chains and the impact of the supply chain on their operations. Hence, these companies find it difficult to manufacture at a competitive cost and respond quickly and reliably to market demand. Mismatched strategies are the root cause of the problems that plague supply chains, and supply-chain strategies based on a one-size-fits-all strategy often fail. The purpose of this article is to suggest instruments to determine an optimal supply chain strategy. This article, which is conceptual in nature, provides a review of current supply chain strategies and suggests a framework for determining an optimal strategy.


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