Original Research

Supply chain performance attributes for the fast moving consumer goods industry

Madhu Bala, Dinesh Kumar
Journal of Transport and Supply Chain Management | Vol 5, No 1 | a19 | DOI: https://doi.org/10.4102/jtscm.v5i1.19 | © 2011 Madhu Bala, Dinesh Kumar | This work is licensed under CC Attribution 4.0
Submitted: 15 November 2011 | Published: 30 November 2011

About the author(s)

Madhu Bala, Department of Management Accurate Institute, India
Dinesh Kumar, Department of Management Accurate Institute, India

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This research paper identifies the supply chain performance attributes that are relevant to the Fast Moving Consumer Goods (FMCG) industry. The FMCG supply chains are analysed from the perspective of processes, components and typology. The typical issues faced by the FMCG supply chains are also explored. Three supply chain operational models are compared and identify SCOR as the one best suited for the FMCG industry. The survey, conducted with the respondents from four research cases across two product categories, demonstrates the acceptance and the usage of the performance attributes for the FMCG supply chains. The results also include the analysis of the typology of the research cases across two product categories.


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