Original Research
Benefits derived by a major South African retailer through collaboration and innovation within its supply chain
Journal of Transport and Supply Chain Management | Vol 4, No 1 | a14 |
DOI: https://doi.org/10.4102/jtscm.v4i1.14
| © 2010 M. A.O. dos Santos
| This work is licensed under CC Attribution 4.0
Submitted: 15 November 2010 | Published: 30 November 2010
Submitted: 15 November 2010 | Published: 30 November 2010
About the author(s)
M. A.O. dos Santos, Department of Marketing Management University of Johannesburg, South AfricaFull Text:
PDF (98KB)Abstract
Current trends in the macro-environment, such as increased obesity within human populations, the damaging impact of human activity on the natural environment, the worldwide recession and the resultant changes in consumer behaviour, are all receiving increased attention by relevant stakeholders around the world. As the negative impact of these macro-environmental trends continue to be felt, increased pressure will be placed on the business community to help mitigate their consequences. This study demonstrates how innovation and collaboration within a retailer’s supply chain enable it to profitably use some of these macro-environmental trends to create differential and competitive advantage in a saturated business sector.
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