When green supply chains meet innovation and talent: Pathways to sustainable performance

Abstract

Background: Sustainability has become a strategic focus for industrial companies as the intensity of environmental pressures, regulatory requirements and stakeholders’ expectations continues to grow. Based on the Resource-Based View and the Dynamic Capabilities Theory, green supply chain practices (GSCP) are increasingly recognised as important drivers of sustainable performance (SP), particularly in developing industrial contexts.
Objectives: The study focuses on GSCP and their influence on SP in the Jordanian industry, and evaluates the functions of green innovation (GI) and green human resource management (GHRM).
Method: A quantitative research design was used, and a sample of 300 managers working in industrial firms in Jordan was used to collect data. The proposed research model was implemented using partial least squares structural equation modelling (PLS-SEM) with software.
Results: The results show that customer environmental collaboration and sustainable innovation have strong positive impacts on SP, and GI is the most powerful indicator of sustainability outcomes. Green purchasing (GP) and GHRM, on the other hand, show a strong negative direct effect on SP. The results show that GHRM has a strong moderating influence on the relationship between innovation and SP.
Conclusion: The results highlight the importance of GI and environmental collaboration in achieving SP, while indicating that GP and GHRM may entail short-term challenges despite their strategic relevance.
Contribution: This study has added to the existing literature on green supply chain and sustainability by providing a more subtle, capability-based description of how green practices operate in a developing industrial setting.